Connect with B2B Customers Via PunchOut Catalog
PunchOut is a protocol that allows the supplier’s site to integrate with the buyer’s procurement platform. Most companies that offer PunchOut services support integration to a wide range of procurement systems including PeopleSoft, Coupa, Oracle, SAP and Ariba. Although cXMLPunchOut is a cloud-based solution, it can connect to any ecommerce platform. So it really doesn’t matter whether the supplier is using SaaS or self-hosted ecommerce platform.
Coupa PunchOut functionality provides a cost-effective way for suppliers to do business transactions with their B2B customers. The functionality greatly reduces their cost to serve big customers. Moreover, it dramatically reduces the complexity while conducting business with large customers.
With this functionality, a supplier does not require multiple stores to connect to multiple customer. A single store can support multiple customers, provided the PunchOut is configured separately with the respective procurement system of the customer. In short, you can do any number of PunchOuts from a single store to integrate with multiple procurement systems.
Ariba PunchOut also offers the best way for suppliers to market their products. Suppliers can present their products the way they want their customers to view them. Related products (up-sell and cross-sell opportunities) can also be shown in PunchOut catalog.
As aforementioned, PunchOut can be customized as per individual B2B requirements. It is a tailored solution designed to meet specific business needs of customers. For instance, a supplier can have customers who are conducting business in different countries. One customer might be doing business transactions in Australian dollar, second in U.S. dollar, while the third in Canadian dollar. Since PunchOut catalog supports multiple currencies, it can be easily configured separately to support different business settings.
B2B buyers also find it easier to handle their procurement process. From decreasing errors to boosting productivity, B2B buyers save time in managing their purchasing process. They can quickly create POs and send it electronically to the supplier.
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