CRM and ERP Integration - Challenges and Solution

When your aim is to drive business forward and increase profits, you simply cannot afford to use separate systems to manage your CRM and ERP data. Using disparate systems means a lot of time is spent on manual data entry from one system to another, which can have a negative impact on your team’s productivity.

CRM is mainly involved in storing front-end information that includes keeping a track of sales and customer interactions, prospects etc. On the other hand, ERP systems deal with back-end information that includes accounting data, billing and shipping address etc. If all this information is easily accessible available in one integrated system, it can definitely help to make your business processes more efficient and productive.

CRM and ERP Integration

Point-to-point integration is considered to be an easy form of integration. However, when you want to make changes in the two applications that are connected via this integration architecture, things get complicated and soon become an IT maintenance headache. For instance, implementing scalability changes in both the applications is no easy job. With point-to-point integration failing in terms of flexibility, it is not a recommended solution for CRM integration with ERP. So for a growing business, this integration architecture is never a good option.

CRM  and ERP integration via iPaaS is one of the latest technology trends found to be extremely flexible and scalable. iPaaS that stands for integration platform as a service is a cloud integration solution for connecting software applications that are deployed in both on-premise and cloud environment.

The main feature of iPaaS is the speed and simplicity with which it can achieve integrations among different systems. It is a multi-tenant platform that ensures connectivity between cloud-to-cloud, on-premise-to-premise and even cloud-to-on-premise. So using iPaaS will ensure quick, easy and secure integration of CRM and ERP applications and allow seamless flow of data between systems.