PunchOut Catalog - Why Suppliers should Implement it for their B2B Customers
B2B
customers, in most cases, use procurement system to do business transactions
with their suppliers. Thanks to PunchOut catalog, online procurement has never
been so easy before for B2B customers. A single click allows the customer to
open the supplier’s site. The customer leaves the procurement system and gets
direct access to supplier’s site without entering any login credentials. This
is the reason why customers look for suppliers that have PunchOut enabled site.
No wonder, it is rightly said that you implement PunchOut or else you will be
out of the competition.
As a
supplier, you don’t have to worry about contract compliance during the
procurement process. This is because PunchOut catalog allows customers to access their Contract products only. So the
Contract catalog containing pre-negotiated products is accessible only to that
customer.
Also, since
the PunchOut catalog shows only the contract pricing that is part of the
agreement, customers don’t have to manually calculate pricing of Contract
products. So for B2B customers, online shopping via PunchOut is a hassle-free
process. Hence order accuracy is guaranteed as it will never contain
non-contract products or pricing errors.
When buyers
search through PunchOut catalog solution,
it drives more value through procurement process, enables to keep track of
spending and eliminates off-contract/maverick spend. PunchOut allows buyers to
complete the procurement process in a very short span of time, which in turn
helps to boost productivity. It essentially automates the procurement process,
thereby ensuring speed and efficiency while procuring products.
On the whole,
suppliers who are looking for new business opportunities in the B2B environment
must offer PunchOut capabilities. It enables suppliers to simplify B2B shopping
experience, which will enable them to retain as well as attract new large
customers. They also increase their chances of bagging government contracts, as
B2G customers also give preference to suppliers who offer PunchOut.
No comments