Why Ecommerce ERP Integration Matters

When ecommerce and ERP are running as standalone systems, you will have a tough time running your business efficiently. Often, integration is ignored as it requires making changes in existing systems and sometimes it can become an expensive affair. However, these expenses are actually worth the investment when you notice how easier it has become to manage your business. The integration will reduce operating cost and increase profit.

ERP integration with ecommerce will ensure bidirectional flow of data between systems. No longer manually copying inventory, order, shipment/tracking and account information from one system to another. Say goodbye to tedious, time consuming and redundant efforts of manual entry. The process is automated, which ensures information is available in real time to both the customers as well as the sales reps. This ensures that inventory levels are always updated and overselling does not occur.

Customers have access to accurate inventory levels at all times. As the product gets sold, inventory levels are automatically updated at the back-end as well at the ecommerce storefront.

When you integrate your ERP software with ecommerce, it injects speed into your ordering process. The ordering process is significantly more efficient than manual order processing. Moreover, you can provide shipment tracking information to your customers. The customers can know where their order is throughout the shipping and delivery process. This leads to better customer satisfaction and brand loyalty.

On the whole, when ecommerce and ERP platform are not connected, you are likely to introduce inefficiencies into your business processes, ultimately having a negative impact on your customer service.

So, if you want to run your online business successfully, avoid using independent systems. Integrate your storefront with existing systems that include ERP and CRM, and ensure efficiency in your day-to-day operations. The two way communication between ecommerce and ERP will save your time and effort, hence boosting business productivity.