Use PunchOut Catalog and do Business with B2B Customers with Ease

PunchOut is a connection protocol that enables users of procurements systems to directly access their supplier’s site. It is the most preferred method by which large customers do business with their respective suppliers. With this protocol, the supplier is directly connected to an organization’s procurement system. A procurement system is essentially a purchasing software that is commonly used by government organizations and large enterprises.

With PunchOut functionality, the supplier data that includes products, prices, description etc., are accessible from within the procurement system. Neither the customer nor the supplier have to face the CIF catalog nightmare which is insanely painful and time-consuming.

The PunchOut catalog site is designed keeping the customer’s requirements in mind. It is a customizable web-based catalog that will only contain contract products. So as a supplier you don’t have to really worry about customers ordering non-contract products. Customization enables you to have full control over how you want your customers to view your customers. You can present the products in a more attractive manner. It gives you the flexibility to market your products with special promotions. This can certainly help to increase your sales.

Moreover with PunchOutcatalog management supporting real time price and availability feature, your customers have access to latest content while ordering products. In short, the customer has live catalog updates. This ensures unparalleled order accuracy every time.

Another advantage of using this functionality is that it supports electronic orders, which can help to streamline and accelerate the ordering process. Due to increase in order efficiency, you are likely to receive orders faster. On the whole, PunchOut solution makes it far easier for your B2B customers to shop and order products. This can play a crucial role in increasing customer loyalty.

Overall, from simplifying purchasing process to providing real time price and availability, PunchOut makes it easy for both B2B customer and supplier to conduct transactions.