3 Challenges B2C Ecommerce Retailers must Overcome during Festive Season

Handling Traffic Surges

The holiday season has always been a difficult period for online retailers. Managing the spike in traffic and ensuing complications is critical to make money during festive season. Under any circumstances, you have to keep your site available during the holiday rush. If your website slows down or crashes during holiday season, it can lead to major loss in overall business revenue. So make sure that you have invested in a reliable B2C Ecommerce software so that your website can easily handle high volume of traffic during holiday sales.

Managing Inventory when Demand is High

As an online retailer, one of the bigger challenges is to have enough inventory when the customer demand is high. Financial setbacks are inevitable if stock is unavailable during the holiday rush. You need to evaluate your last year’s holiday sales and current trends, and accordingly ensure that the right amount of stock is available during festive season. Moreover, you should also ensure that the orders are shipped at the earliest so that the customers don’t have to wait for long to receive their order.

Improve Customer Service

The festive season promises a lot more customers to your B2C Ecommerce store but it can quickly become a headache if your customer service isn’t good enough. If your customer service isn’t prepared, it can eventually lead to loss of sales. Customers will never tolerate any lapses in customer service during the festive period. So, you will have to take lot of effort, to ensure that your customer service is the best it can be. During the holiday season, you need to provide support service 24/7 to ensure that customers get help whenever need arises. Offer short response time to customer needs and issues. Be proactive in your assistance and rest assured you will be highly appreciated.