How can Ariba PunchOut Integration Benefit your B2B Business


Implementing Ariba PunchOut protocol into your business has plenty of advantages. As a B2B supplier, you know how important it is for you to win deals from large corporates and government organizations. These customers are the primary source of revenue which can help to grow your business. The key to grab such deals is to make your business equipped to handle their PunchOut requirements.

Ariba, one of the largest providers of procurement systems, has come up with PunchOut, a protocol that has redefined communication between procurement system’s user and the supplier’s site. Prior to PunchOut, the CIF technology was used which offered very little flexibility as far as customization is concerned. CIF technology provides static information leaving no scope for dynamic pricing. Hence it is useful for suppliers that have fixed pricing for long periods of time. Changing product pricing for supplier via CIF technology is one of the most complicated aspects of B2B business.

As a supplier, you can get rid of drawbacks associated with CIF by using Ariba PunchOut protocol. It simplifies B2B transactions for users of procurement application. The protocol is designed to present information in a dynamic format, meaning if you make changes in product pricing, there is absolutely no need to reload those changes in the customer’s procurement system. The changes in product pricing or stock availability are automatically reflected in the customer’s PunchOut catalog in real time. Apart from being a dynamic product, PunchOut eliminates maverick spending as it gives access only to contract products. As a supplier, you don’t have to worry about customer choosing non-contract products.

Moreover, Ariba PunchOut integration is designed to follow the typical B2B checkout process established by various large organizations. The PunchOut connection allows the shopping cart containing products to return to the procurement application where it is routed for approval. Thus, the protocol typically follows the approval process established to accept the order.

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